Clash of Clans has achieved incredible success. This is measured by the number of people who play it and how passionate they are about it (most of which are addicts). It is also how much they are willing and able to spend.
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Every player will have a list. The most important thing to me is the feedback loop that they have created: Every player I know opens the game often to gather resources, see how everything is going, and maybe even do a quick raid.
You will find that soon after you begin playing, you want to return every single time to take the next step. There is no better feeling than the positive reward you get each time you upgrade.
It is important that the social aspect of the game is played. Being able to play with your friends and compete against other teams around the world is a huge draw.
The amazing graphics and gameplay are evident. Every time I take a look at a large screen (ipad zoom), I`m amazed at how beautiful everything looks.
They make it easy for beginners to get started. The onboarding and progression sequences are well-designed. Despite the complexity of the game, it still feels simple.